Bringing Music Back to Streets of Greensboro
North Carolina Folk Festival Returns in 2021
Back in-person after going virtual in 2020, the North Carolina Folk Fest (NCFF) was in full swing the weekend of September 10-12 in downtown Greensboro. Music included jazz from notable trombonist Wycliffe Gordon, bluegrass from Molly Tuttle, and a multitude of choirs during Carolina Gospel Sunday. With a mission to honor, celebrate, and share meaningful ways in which communities express their creativity and cultural traditions, the NCFF brought a palpable vibrancy to the streets of downtown over its three-day run.
The festival featured 48 musical acts from around the country, and even one from Brazil. Thirty-four of the acts were from North Carolina, with 14 from Greensboro and another five from around the Triad. The UNCG Old-Time Ensemble, a blend of students and faculty who play American folk music, kicked the festival off on Friday with a community jam.
"Our goal was to create a fun environment for our audiences and participants in order to safely reconvene in unified celebration of our cultural roots," says Amy Grossmann, president and CEO of the North Carolina Folk Festival. "We could not be prouder of the love and kindness that imbued the event's welcoming and inclusive atmosphere."
Food vendors representing a wide range of cuisines served delicious options, including Korean and Cuban fare, as well as Indian food and hometown North Carolina barbeque. Altogether, attendees had their choice from 23 different on-site food vendors.
While music took center stage, the NCFF also hosted 27 different craft, art, and jewelry vendors in their Makers Marketplace, and festival goers could participate in a free flow offered by Dancing Dogs Yoga of Greensboro. The NCFF mobile app made it easy for attendees to check out line-ups for each of the five stages, as well check out the menus of the various food vendors.
TowneBank was proud to serve as the presenting sponsor of the NCFF. "We love to be part of community events that celebrate diversity in our culture and communities," said Scott Baker, TowneBank Triad President. "After going virtual last year, it was really great to have the sound of music flowing back through the streets of Greensboro."
Planners and attendees were asked to follow COVID protocols, including wearing masks while indoors and while in close proximity, and hand sanitizing stations were available throughout the festival's footprint. Additionally, free vaccines were made available to the public during the festival.
"Thanks to the support of our presenting sponsor, TowneBank, and our close partnerships with Guilford County and the City of Greensboro, we were able to present a festival that our performers, staff, supporters, and audiences were able to safely enjoy," says Amy.
The NCFF is an annual event in Greensboro and will return next fall. Check out their website to learn more at NCFolkFestival.com.
"After going virtual last year, it was really great to have the sound of music flowing back through the streets of Greensboro."